First of all, let me introduce myself, my name is Alison Cox and I along with David Miller and Sara Summerfield represent the Founder of
Brytan. The Founder is Brice Development and the three people primarily responsible for the development will be providing some insight into why we developed this project the way that we did and share some of the experiences that we have had along the way.
Let's start with a bit of history. The site, located along Archer Road, has long been the target of large box retailers and other commercial enterprises. As a company, we had developed many traditional neighborhoods with homes on large lots but this location seemed to need something different. The site is in an area defined as an Activity Center and we had always been told that when it was developed, the road would need to "re-connect" with 75
th Street on the south side of Archer Road. Many presentations and ideas were presented but none seemed to be right.
One day in 1998, a planner asked David and I to attend a presentation and conference featuring Andres
Duany of
DPZ & Company, a renowned town planner. We went to
Reston, Virginia and toured
Kentlands (a large
TND/new
urbanist project). At the conference we heard from other founders, lenders, engineers and architects. We came back thinking that the idea of a new
urbanist project may be just the answer for the development of this property.
Duany was familiar with
Haile Village Center and we invited him to visit the site the next time he was in the area.
Duany visited
Gainesville and walked the site. Like any site, it had challenges but overall he thought the location in an Activity Center along a major arterial road was a real plus.
Duany laid out several of the positives and negatives and indicated he would be willing to send us a proposal.
My thoughts at this point were mixed. It seemed like we had the right development for the location but the current rules and regulations did not allow for the mixing of uses, especially vertically; residential above commercial was a no-no. Should we invest in designing a project that may never be allowed or should we just allow the big box retailer to develop the site as the rules currently allowed? We finally decided to get several proposals from reputable and noted firms. We realized that this was a large project, the largest we had ever undertaken and that it would require extensive assistance from experts. We interviewed several different firms and it was an impressive experience to talk with these people. Each firm had certain strengths but the one common thread was their enthusiasm for this type of development.
Then we got the proposals. Wow. This was far different than anything we had ever seen. We really had to think through what we would be getting for the dollars spent because it was a lot of dollars for design work. Also, we still did not have the rules to allow the development so this was an investment based on hopes for change. Once we recovered from the
initial shock, we tried to analyze each proposal. David and I started the adventure with
Duany and I think we developed a rapport that made him the person that we wanted to work with. If you know
Duany, you know that he will give you his most honest assessment and, quite frankly, we needed that feedback. We looked at the pros-- a great design in the right location and encouraging lifestyle choices that were gaining in popularity (e.g.,
walkability)-- and at the cons-- no regulations permitting such design and a huge front end investment. Finally, we looked at the local governing body. The commission at the time was certainly promoting
TND type developments. So, we decided to make the investment.
Next: The process begins...